Home Fire Stove & Grill City
Home Fire Stove & Grill City, a specialty retail store, has been serving customers since 1979, providing hearth products and expert installation services. Known for adhering to strict safety codes, the company has been a trusted provider in the hearth industry for over 45 years. The business, purchased by the current owner eight years ago, doubled sales in the first four years, but soon reached a plateau, leaving the owner uncertain about how to continue growing.
The Challenge
After experiencing a rapid doubling of sales, Home Fire Stove & Grill City hit a plateau. The owner felt stuck, unsure how to move the business forward. Without a clear strategic plan, leadership development, or a structured sales process, the company faced difficulties in advancing beyond the owner's personal capacity. Despite being a part of a buyer’s group and attending various presentations, it took time for the owner to realize they needed help to make the next leap in growth.
The Solution
After several years of attending presentations by Andrew Wall of Sandler Milton, the owner of Home Fire Stove & Grill City decided to engage with Sandler for one-on-one coaching, strategic planning, and leadership development. The coaching sessions provided valuable insights, and the strategic planning process helped the owner develop a five-year plan for growth and eventual retirement. Leadership development training empowered the management team to step up, and the sales training, along with a documented sales process, enabled the sales team to deliver more comprehensive solutions to customers.
Results
While still early in their journey with Sandler Milton, Home Fire Stove & Grill City has seen significant buy-in from the leadership and sales teams. Sales training has improved the team’s ability to identify customer needs and offer more complete solutions, leading to an increase in dollars per unit sold. The owner is particularly encouraged by the development of the leadership team, which has been crucial in positioning the company for long-term success.
If you want to move your business to the next level, working with Sandler Milton and specifically Andrew Wall can help you do that.
Jeff Reynolds, Home Fire Stove & Grill City