Jordan Station Design Co.
Jordan Station Design Co. is a boutique architecture firm based in Jordan Station, Ontario. Founded by Jordan Heckman, the company works closely with homeowners and developers to transform their visions into reality. Specializing in residential design, Jordan Station Design Co. helps clients navigate the complexities of property development, from concept to completion.
The Challenge
Despite delivering exceptional architectural services, Jordan Station Design Co. faced significant challenges with its sales process. The firm lacked a consistent, documented approach for pricing and sales, often leaving it to chance. With no clear sales strategy in place, the business struggled to attract the right clientele, and conflicting visions for the company’s future compounded these difficulties.
The Solution
After a strategic partner's recommendation, Jordan Heckman reached out to Andrew Wall and the Sandler Milton team. Together, they developed a structured sales process, implemented strategic planning, and provided leadership development for Jordan and his team. The comprehensive training program allowed the entire company to align with the new direction, ensuring that everyone—from design managers to techs—understood the changes and the reasons behind them.
Results
Since partnering with Sandler Milton, Jordan Station Design Co. has seen remarkable growth. The firm has doubled, if not tripled, its fees, while reducing its total projects from 150 to 70-80 annually—maintaining gross revenue and significantly increasing profit margins. The one-on-one business coaching sessions were pivotal in making difficult but necessary decisions, resulting in a 15% profit in the first quarter of the year after a previous year of financial losses.
We went from last year losing a lot of money to having a 15 percent profit in the first quarter of this year, which is huge.
Jordan Heckman, Jordan Station Design Co.