Sunset Neon
Sunset Neon, a 30-year-old company, specializes in creating custom neon signs. Despite a strong reputation and steady performance, the company had been stuck at a revenue ceiling of $4.5 to $5 million for over a decade. With 20 employees and a 15,000-square-foot facility, Sunset Neon struggled to grow its market share and break through the revenue plateau.
The Challenge
For years, Sunset Neon’s growth stagnated, and the company hovered around the $5 million mark. Despite being in a growing industry, the business was unable to capitalize on larger opportunities. Owner David Carley was frustrated by the lack of expansion and uncertain about how to take the company to the next level.
The Solution
After partnering with Sandler Milton, Sunset Neon embarked on a five-year journey through Sandler’s management and sales programs. Each year, the company participated in monthly sessions, progressively refining their processes and strategies. Over time, Sunset Neon’s leadership began to embrace new perspectives and implement changes, particularly in areas related to sales and management structure. One-on-one coaching sessions with Sandler consultants helped guide the company toward lasting improvements.
Results
The results of Sunset Neon’s partnership with Sandler were transformative. In five years, the company’s revenue doubled from $5 million to $10 million, their workforce grew from 20 to 50 employees, and they expanded into a 50,000-square-foot facility. This growth enabled Sunset Neon to secure the largest contract in its 35-year history—something they would not have been able to achieve without their new infrastructure and management systems in place.
Just the growth alone—from $5 million to $10 million—kind of says it all. We just received the largest contract we've ever received in 35 years.
David Carley, Sunset Neon